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TV ANALYTICS MARKET - GLOBAL FORECAST TO 2023

TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) and Region - Global Forecast 2023



The TV Analytics market, in terms of value, is projected to grow at a CAGR of XX% from 2017 to 2023. The market is estimated to be USD XX Billion in 2018, and is projected to reach XX Billion by 2023. In this study, 2017 has been considered the base year, and 2018 to 2023 the forecast period, for estimating the market size of the global market.

OBJECTIVES OF THE STUDY

  • To define, describe, and forecast the TV Analytics market segmented on the basis of by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management)
  • To forecast the market size in terms of value for various segments with respect to four main regions: North America, Europe, APAC, and RoW
  • To provide detailed information regarding the major factors influencing the growth of the TV Analytics market (drivers, restraints, opportunities, and industry-specific challenges)
  • To provide a detailed overview of the value chain in the TV Analytics market and analyze the market trends with Porter’s five forces analysis
  • To analyze the opportunities in the market for various stakeholders by identifying the high-growth segments of the TV Analytics market
  • To strategically profile the key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for the market leaders
  • To analyze competitive developments such as new product launches and developments; agreements and contracts; mergers and acquisitions; and expansions in the global TV Analytics market

Market Segmentation,

Based on TV Transmission types, the TV analytics market has been segmented as follows:

Cable TV

Satellite TV/DTH

IPTV

OTT

Based on components, the market has been segmented as follows:

Software

Services

Managed services

Professional services

Consulting

Support and maintenance

Based on applications, the market has been segmented as follows:

Competitive intelligence

Churn prevention and behavior analysis

Customer lifetime management

Campaign management

Content development

Audience forecasting

Others (brand effectiveness and customized pricing)

Based on deployment models, the TV analytics market has been segmented as follows

On-premises

Cloud

Based on regions, the market has been segmented as follows:

North America

Europe

APAC

RoW

Table of Contents

1 Introduction

2 Research Methodology

3 Executive Summary 

4 Premium Insights
    4.1 Attractive Market Opportunities in the TV Analytics Market
    4.2 TV Analytics Market, By TV Transmission Type
    4.3 TV Analytics Market, By Component
    4.4 TV Analytics Market, By Application
    4.5 TV Analytics Market, By Deployment Model
    4.6 TV Analytics Market, By Region

5 Market Overview
    5.1 Introduction
           5.1.1 Drivers
           5.1.2 Restraints
           5.1.3 Opportunities
           5.1.4 Challenges

6 TV Analytics Market, By TV Transmission Type
    6.1 Introduction
    6.2 Cable TV
    6.3 Satellite Tv/Direct-To-Home
    6.4 Internet Protocol Television
    6.5 Over-The-Top

7 TV Analytics Market, By Component
    7.1 Introduction
    7.2 Software
           7.2.1 Increasing Demand for Cross-Platform Media to Track Audience Behavior Expected to Increase
           7.3.1 Managed Services
           7.3.2 Professional Services

8 TV Analytics Market, By Application
    8.1 Introduction
    8.2 Competitive Intelligence
    8.3 Churn Prevention and Behavior Analysis
    8.4 Customer Lifetime Management
    8.5 Campaign Management

    8.6 Content Development
    8.7 Audience Forecasting

9 TV Analytics Market, By Deployment Model
    9.1 Introduction
    9.2 On-Premises
    9.3 Cloud

10 TV Analytics Market, By Region
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific
     10.5 RoW

11 Competitive Landscape

12 Company Profiles
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, MnM View)*
     12.1 IBM
     12.2 Google
     12.3 Nielsen
     12.4 DC Analytics
     12.5 Alphonso
     12.6 Edgeware AB
     12.7 Sambatv
     12.8 Amobee
     12.9 Clarivoy
     12.10 Realytics
     12.11 Tvsquared
     12.12 Sorenson Media
     12.13 Tvbeat
     12.14 Fourthwall Media
     12.15 Parrot Analytics
     12.16 Ispot.TV
     12.17 Admo.TV
     12.18 Conviva
     12.19 IQ Media
     12.20 Brightline
     12.21 Zapr Media Labs
     12.22 605
     12.23 Analyticowl
     12.24 Blix
     12.25 H-Tech

                            *Details Might Not Be Captured in Case of Unlisted Companies.

Single User   1530.00

Multiple User   2200.00
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